"Blizzard" is a perfectly fine word that could serve us well for centuries. I wish we weren't calling every run-of-the-mill blizzard a "snowpocalypse".
True, it is a fun word. If we'd had it in '78 it would've come in handy. We made do with "blizzard" then.
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Here's a usage question, though: as someone else pointed out, "blizzard" denotes high winds and low visibility. Is there a term (besides the somewhat tepid "winter storm") for a storm that doesn't feature high winds but does dump an abnormal amount of snow?