A word that isn't cool yet

[cos]

Hipsters are said to like things before they were cool. Now that everyone knows about the thing, to the hipster it's no longer cool.

We're looking for a word for someone who's on the other side of that. They get into things that were cool, but whose cool-time has passed. Now people think "what, someone's still into that?" ... and that's when this person gets into it in the first place. Suggest a good word for that?

Comments

[tla]

Yeah I was going to suggest that "square" be reappropriated for this purpose. :)